by: Susan and Aleksandar Vass OAM
Find out more about Aleksandar Vass OAM HERE
Alex Theatre ST Kilda (ATSK) is an innovative theatre project set up to develop a more in-depth understanding of how to keep stage and screen productions viable.
The Alex Theatre was founded in 2015 and is the home to a diverse array of performing arts groups and artists who are actively working towards a common goal, which was put into motion by producer and global entrepreneur Aleksandar Vass OAM upon his return to Australia from the UK.
St Kilda was chosen due to its historic value to the arts, it was the original wellspring of rock music, creative arts, and film in Australia, and the top end of Fitzroy Street is the perfect location, nestled within the George building adjacent to the George Hotel for this ambitious project.
A multipurpose arts venue offering three different-sized spaces where hirers and producers are able to present a wide range of works in an accessible, comfortable venue that is also commercially viable.
This is a 10-year project to develop operational guidelines to assist small performing arts venues to be self-sustaining.
For the creators of live or cinematic work Alex offers the perfect place to develop a piece, then find an audience and build that audience on a journey of realizing creative achievement within a viable, commercial context. In other words a project can start small and grow.
Alex is also ‘the next step’ for works developed in the many excellent smaller spaces nearby that need to find a larger audience to better develop and to make money.
It is the perfect venue to modify larger shows and develop more cost effective versions of a production. This would result in a touring version of a show being created, able to fit in the majority of venues around the country and ultimately reach an increased audience.
Choice: The varied nature of what will be presented at the venue – musical theatre, stand-up comedy, dance, serious drama, opera, classic movies, the list is only limited by imagination.
Affordability: Providing spaces at rates that are less expensive than most city venues (just 10 minutes away.) This helps to keep ticket prices lower.
Comfort: There’s no point staging great shows if your seats are giving you a sore behind or cramp in the legs or you are exhausted by the time you get there because you’ve had to park in Ringwood! The seats are designed for comfort, there’s plenty of legroom.